Meet Georgia and find out about her life as a marketing executive. Part of our Bitesize world of work series.
Georgia Roberts - Marketing executive
As a marketing executive, I manage the wider marketing campaigns. So we’ve got three main periods across the year, which is New Year's Eve, festivals and Freshers. For each campaign we touch on lots of different areas, so it might be events, paid social, AdWords. So I essentially manage all of those different areas.
I pursued a career within the fashion industry. So I did A-levels with textiles and English and I always had some kind of interest in writing and in the fashion industry and I did that as a degree at university. After I graduated I got a job at a marketing agency in Manchester where I learned quite a lot of things like managing campaigns, I worked with different stakeholders within the business that we were partnered with and I kind of learned what it was like to work in a working environment, a professional environment. But then decided it wasn't really for me within that field. Music was my other big, big love and when I saw the job at Skiddle, I couldn't have imagined a better job for me. So even though I've not pursued a fashion career it's one of my interests still, the skills I learnt in my degree still got me into the place I am today.
It's really important to have good people skills within this job because I've got to work with lots of different teams within the business and then I've got to meet kind of outside clients and a lot of our accounts as well, so I’m working with promoters quite a lot. It’s really important to be organised because I’m managing multiple campaigns at once, most of the time so just staying on top of everything that I’m doing. Just go for it. Don’t not apply for anything because you think you might not be able to get it. I mean, it was quite a big competition for me to get this job, but if I hadn't had confidence in myself I don't think I would have got it so definitely making sure that you’re doing things other than the skills that you need for the job, because they’ll look at that as a positive thing.
I'm lucky enough to have worked on some really great campaign so getting the good results from those is really rewarding and it kind of makes you feel like the hard work that I have put in has paid off.
Music was my other big, big love. When I saw the job at Skiddle, I couldn't have imagined a better job for me.
- Georgia’s job involves managing the marketing campaigns for several key occasions across the year. As well as overseeing events, this involves co-ordinating things like social media messaging
- Georgia did Textiles and English A-levels and initially pursued her interests in writing and the fashion industry for her degree
- After university, she got a job at a marketing agency – where she learnt about managing campaigns and working in a professional environment. Music is Georgia’s other big passion, so when her current role was advertised she felt it was the perfect job for her to move into
- Georgia says it’s important to have good people skills for this role, because you have to work with different teams, as well as clients and promoters. It’s also important to be organised, because you’re often managing multiple campaigns at once
- Her advice is to have confidence and go for it. She also recommends doing other things outside of the skills needed for the job, as that will be looked on positively.
What to expect if you want to be a marketing executive
- Marketing executive average salary: £20,000 to £50,000 per year
- Marketing executive typical working hours: 37 to 39 hours per week
What qualifications do you need to be a marketing executive?
You could get into this role via a university course, a college course (such as a Level 2 Certificate, a Level 3 Certificate or a T-level in Digital Production, Design and Development), an apprenticeship, working towards this role, applying directly or specialist courses run by private training organisations.
Sources: LMI for All, National Careers Service, GOV.UK
This information is a guide and is constantly changing. Please check the National Careers Service website for the latest information and all the qualifications needed and the GOV.UK website for more on T-levels.
For careers advice in all parts of the UK visit: National Careers Service (England), nidirect (Northern Ireland), My World of Work (Scotland) and Careers Wales (Wales).
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