Mod clothing exhibition set to open in Brighton

An exhibition celebrating the clothing of the mod youth culture in the 1960s is set to open in a city which has close connections with the trend.

The In Crowd: Mod Fashion & Style 1958-66 opens at Brighton Museum on 10 May and features outfits designed by Mary Quant, John Stephen and the original Brighton-based mod brand Ben Sherman.

The display is curated by Roger K Burton, an expert in vintage fashion, and features rare and early mod outfits drawn from his collection.

Mr Burton, who has styled films including Brighton-based Quadrophenia and Absolute Beginners, said the exhibition was "a chance to step into the world of a transformative youth culture that left an indelible mark on fashion and society".

He said: "The Mods rejected the 1950s, favouring sharp tailoring, bold colours, and a sense of modernity that captured the spirit of youth culture.

"More than just a fashion statement, they embraced a fresh outlook on life, celebrating youth, freedom, and modernity in ways that continue to inspire today."

The exhibition showcases the influential designers who defined the mod movement with sleek miniskirts, sharp suits, and crisp button-down shirts that embodied its forward-thinking spirit.

"These garments were statements of individuality, rebellion, and modernity," said Mr Burton.

Hedley Swain, chief executive of Brighton & Hove Museums, said: "This exhibition not only showcases the remarkable craftsmanship and innovation of mod fashion but also celebrates Brighton's unique historical connection to this influential youth movement."

Founded in Brighton in 1963, Ben Sherman has become a symbol of sharp British style, favoured by the mod movement for its tailored designs and contemporary aesthetics.

The heritage brand will present an "archival installation", Ben Sherman: The Decades, which will run alongside the main exhibition from 23 May.

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