Are AI influencers the future of social media?
The content creators that don’t actually exist.
Artificial intelligence is becoming a normal part of our everyday lives and some people think it will even replace people’s jobs. One industry that’s worried about this may surprise you: content creation. AI influencers are getting more popular online with hundreds of thousands of people following their (AI-generated) lives. They’re dishing out makeup tips, assisting with health advice and showing off their happy families. But can they ever replace real-world, human influencers?
Jacqui Wakefield from the BBC’s disinformation team tells us about this trend. And Sharihan Al-Akhras from BBC Arabic describes her meeting with a famous AI family.
Instagram: @bbcwhatintheworld
Email: [email protected]
WhatsApp: +44 0330 12 33 22 6
Presenter: Hannah Gelbart
Producers: William Lee Adams, Emilia Jansson and Emily Horler
Editor: Verity Wilde
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- Mon 17 Feb 2025 18:50GMTBBC World Service News Internet
- Tue 18 Feb 2025 03:50GMTBBC World Service East and Southern Africa, South Asia, West and Central Africa & East Asia only
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