When people do things to make a positive difference to other people this is known as social action. People can try to improve the lives of people in the community or solve problems.
Watch: How can social action make a difference?
Rhys, Lina and Efa decide that they want to help save the bird reserve. They discover that there are different ways of letting people know about their campaign and to persuade people to change their decisions.
LINA: I’ve never been to a bird reserve before.
RHYS: Me neither.
EFA: I’ve been to loads of them, my mum loves to go bird-watching.
WARDEN: Listen!
LINA: What was that strange noise?
EFA: I think it was a bittern.
WARDEN: Yeah! Well done, Efa! Bitterns have become very rare these days. There are so few wild spaces for them to nest.
RHYS: That’s sad.
WARDEN: It is. That’s why reserves like this one are important.
EFA: It says here that there’s a campaign to make the reserve bigger.
LINA: A campaign is when people get together to try and change something.
WARDEN: Yes, or to make something happen. But there’s talk of building a new road on the land instead.
EFA: Surely they can’t do that?
RHYS: Yeah, it’s our future, after all.
WARDEN: It depends if our campaign is successful.
LINA: So what can we do to help?
WARDEN: Well, you could raise awareness of the campaign by putting up some posters at school, and maybe writing an article for the website?
EFA: No problem!
WARDEN: You could also sign the petition to say that you agree that the reserve should be expanded. Then the next step would be to write to a local member of the Senedd. You could also volunteer on the reserve if you’d like.
EFA: Great! I’m up for it.
RHYS/LINA :Us too!
WARDEN: Cool! There’s also going to be a march to the Senedd to hand over the petition. You can join in, if you want.
RHYS: Are we allowed?
EFA: Of course! We’re all allowed to campaign for things that we think will be good for our community.
LINA: Yeah, like closing the road for a play-session.
EFA: And the time we raised lots of money to build the new community centre.
RHYS: So let’s go for it! We’re online! We’re famous!
LINA: And we got to meet a Member of the Senedd!
EFA: Well, whatever happens now, at least we’ve tried our very best to help the reserve.
LINA: Look! Isn’t that a heron?
WARDEN: Well-spotted, Lina. You’ll soon be an expert at birdwatching!
How can we make a difference?
There are lots of ways of doing something to make a positive difference, in school or in your local area.
You might have helped raise money for good causes in school. This is an example of social action.
You might have also donated food to local food banks. Some schools grow and sell food. Schools may also run their own uniform exchange where people can swap old items of school uniform that they have finished with for items that they need.
Volunteering
Volunteering means giving up your time, for free, to do something to help other people.
Some people volunteer regularly with foodbanks, charity shops, youth groups, community centres or community gardens. Some people volunteer at special events, like fun runs or table-top sales.
Sometimes volunteers help people directly, like helping elderly people with shopping or helping to tutor a young person.
Campaigning
Campaigning is planning activities over a period of time in order to get something changed.
These activities might include:
- telling people about issues
- trying to persuade people in power to make changes
- holding a protest
- writing a petitionA document signed by a lot of people which asks a government or other official group to do a particular thing.
Some campaigns can be about local issues or problems. For example, campaigning to stop building roads or houses on areas where there are lots of trees or animals.
Some campaigns can be about global issues that affect people all over the world.
Famous global campaigners
Practical actions

Many people try to improve the situation by doing practical things. This could be taking part in a litter pick with family or friends, or painting community spaces.
Some people have created community gardens, by planting trees, flowers and vegetables in shared areas so everyone can enjoy them.
Other people have set up community fridges. Shops, restaurants and local people donate food to put in the fridges. Local people can then collect food when they need it.

Fundraising
Raising money for charities is another way of taking social action. Charities are organisations that provide help to others and try to campaign to improve people’s lives.
You might have raised money for charities in school by having a non-uniform day, holding a school fete or doing a sponsored walk to raise money for charity.
Some charities work in Wales, like LATCH the children’s cancer charity.
Other charities work across the UK, like The British Heart Foundation, who are trying to find cures and treatments for heart disease.
Some charities work around the world, like Oxfam. Oxfam help people affected by disasters like earthquakes or wars.
Benefits of taking part in social action
Social action helps other people in the community, or the environment. But it also benefits the person doing the activity.
The benefits include:
- helping to improve the lives of other people
- giving something back to the community
- learning new skills
- meeting new people
- developing new interests
- being a part of a team
The Well-being of Future Generations Act
More on Community and society
Find out more by working through a topic
- count2 of 2