Promotion process
A business should follow a process in order to use social media to promote their product.
Step one - determine company goals
Goals could include raising The extent to which customers are aware of the qualities and image of a particular make. and attracting new customers.
Step two - set objectives
These objectives should be SMART. SMART is an acronym that stands for:
- Specific (eg have you defined exactly what the goal is?)
- Measurable (eg how can you measure whether you have achieved the goal?)
- Achievable (eg can you really achieve the goal?)
- Realistic (eg do you really want to achieve the goal?)
- Time bound (eg have you set a specific amount of time to achieve the goal?)
Step three - target the customers
Identify which specific customers to target. For example, what is the target audience’s age, income, likes, dislikes, habits and interests?
Step four - research the competition
What social media are they using? How are they using it? What content are they using? How many likes, comments, shares etc are they getting over a specific time period?
Step five - select best platform
Use the information gathered about competitors' activities and the specific target audience. For example, if the target audience use Facebook as their main form of social media, and a competitor has a high A metric that measures the number of likes, shares and comments., then Facebook is likely to be the most suitable channel.
Step six - decide on strategy
Designing a social media content strategy means deciding on:
- the type of content that will be posted
- the timings of the posting
- the frequency of the postings
Step seven - budget
Decide on a budget and calculate how best to spend it.
Step eight - create team
Allocate jobs to team members and then get started.